”“How so?” asked Green.“The mechanics of this ad campaign are the same, but we extend the tag line to all aspects of the business, and we create ads for each business line. Follow me on this.” Jack stepped over to a line of whiteboards along one wall of the conference room. “From new cars we can expand to used cars. Consider an ad where two fathers are talking about where to get a used car for their kid. Maybe one father wants a car that is cheap and reliable, or safe, or easy to maintain, and he asks the other guy where he got a car for his kid. ‘Cortez Motors, of course!’ is the answer. You give us the reasons people buy used cars, and we can create an ad for that, always with the same tag line, ‘Cortez Motors, of course!’” Jack was writing reasons and the tag line on the whiteboards as he talked.Cortez and Green looked at each other, nodding slightly. Behind them, Don nodded also, and pulled out his cell phone, and began to subtly take photos of what Jack was writing.Jack. " He isn't here," she blubbered. "I don't know where he is. He should at least have told me if he was going out after work." Mom, I'll be right over," I said. "Don't do anything stupid until I get there."I drove right over to the house I'd grown up in and had only been out of for the past year or so. Traffic was light and pulling into the driveway, I noticed two things right away. One was that this place, even more than my apartment, felt like home. The second was that my mom, in full freak out mode, was actually correct. Don wasn't home.Before dealing with my mom I gave him a call. He answered right away. That told me something. Don should have been Mom's first call. If he wasn't answering her calls, that told me that there was something going on between them."Hey, D," I said cheerfully. My cheer wasn't an affectation. I loved talking to that man. The only thing fake about the call was what I called him. I didn't call him D for Donald. It was my own little secret. I called him D for.
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